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  Funding Opportunity Details
 
 -396022-2022 GTSB Media Highway Safety Grants
  Governorís Traffic Safety Bureau
  Application Deadline: 07/31/2021 12:01 AM
 
 
Award Amount Range: Not Applicable
Project Start Date: 10/01/2021
Project End Date: 09/30/2022
Award Announcement Date:
Eligible Applicant:
Program Officer: Crystal Young
Phone: 515-725-6126 x
Email: cyoung@dps.state.ia.us
Categorical Area: Education , Transportation
 
 
Description
 
 

GUIDELINES FOR SECTION 402 and 405d FUNDING PROPOSALS

Governor's Traffic Safety Bureau - Iowa Department of Public Safety

 Media Contracts

January 2021

The Iowa Governor's Traffic Safety Bureau (GTSB) administers the federally funded Section 402 Highway Safety Program authorized on December 4, 2015, when President Obama signed into law P.L. 114-94, the Fixing America’s Surface Transportation (FAST) Act.  The FAST Act authorizes the federal surface transportation programs for highways, highway safety and transit.  Federal highway safety programs are administered by the National Highway Traffic Safety Administration (NHTSA), an agency of the U.S. Department of Transportation established in 1966 to combat the growing number of traffic related deaths and injuries.

The federal 402 Program is designed to help states, counties and communities initiate programs to address traffic safety problems.  Applicants are encouraged to "leverage" funds requested from the GTSB with staff, financial or other resources they can contribute to the proposed project.  Traffic safety issues that qualify for 402 funding are: alcohol, occupant protection, police traffic services, speed, emergency medical services, traffic records, roadway safety (engineering), motorcycles, distracted driving and pedestrian/bicycle safety.  Project proposals may include activities in any or all of these areas.  Section 402 programs are funded through a one-year contract between the GTSB and the requesting agency.  Funds are only provided via reimbursements.  Agencies must first pay all program costs and then submit claims for reimbursement.  Claims are usually done monthly.  Upon receipt of a properly completed reimbursement claim, the GTSB should be able to provide reimbursement within 90 days.

To qualify for Section 402 funding, applicants must be able to deliver media messaging to some or all of the state of Iowa in various formats defined by the GTSB as it pertains to specific traffic safety campaigns.

The federal 405d Program is designed to help states, counties and communities combat the problem of impaired driving (alcohol and drugged).  Section 405d is a one-year program with a new application required annually. 

To qualify for Section 405d funding, applicants must be able to deliver media messaging to some or all of the state of Iowa in various formats defined by the GTSB as it pertains to impaired (alcohol and drugged) driving.

The agency head or suitable authority must sign the funding proposal.  Proposals must be received by the GTSB before March 16th for consideration in the program year beginning the following October 1st.

The GTSB utilizes all aspects of media i.e. radio, television, digital, social and written to deliver messaging to Iowans and the motoring public.

These instructions provide potential contractors with the appropriate information to complete a funding application for submission to the Governor’s Traffic Safety Bureau.

PROBLEM STATEMENT

The problem statement should briefly describe the highway safety problem(s) you plan to address keeping in mind the highway safety areas noted above are the primary focus of the 402 program. Be as specific as possible.

GOAL OBJECTIVES/PERFORMANCE MEASURES

Note your goal objective(s).  The best objectives answer the question:  What results will be attained and how will they be measured (numerically measurable outcomes are desirable)?  Objectives should be specific, measurable, action-orientated and reasonable.

ACTIVITIES

Program activities should provide the methods by which you propose to achieve your objectives.  What activities will you undertake to accomplish your goals?  Activities might include radio broadcasts, social media marketing, geo-fencing, banners, television/radio PSA’s and  public address endeavors.  Be as specific as possible so it is clear how they will address your identified highway safety problem(s).

REQUESTED PROGRAM ELEMENTS/BUDGET

This section tells us exactly what your agency is requesting to carry out the activities proposed in your application.  These elements, if approved, will make up your contract budget.  While a proposed budget for a program is an estimate, the figures should be as specific as possible.  Estimated project costs are categorized as follows:

1.      Contractual Services – Media production, signage, Public Service Announcements (PSA), creative development, digital messaging, talent services, etc.

SIGNATURE(S)

The agency head or other suitable authority must sign the completed funding proposal. 

 

COMMITMENT STATEMENTS

If approved, your agency will commit to conduct the program activities and provide the required reports in a timely manner as well as an annual report at the end of the program year. A commitment to submit claims for reimbursement on forms and methods provided by the GTSB with an authorized signature within 90 days of the claimed expenses being paid.  Obtaining prior approval for traffic safety messages before production and use and for any out-of-state travel taken in support of the program (if applicable). 

 

For Further Information/Assistance, Contact the Governor's Traffic Safety Bureau at 515-725-6126

Applications must be submitted On-line via

www.iowagrants.gov by Midnight, March 15th

 

Iowa Governor’s Traffic Safety Bureau

215 East 7th Street, 3rd Floor

Des Moines, IA  50319-0248

 

2020/2021 Dates                 Campaign Message                                   Campaign Type

October 5-12                       U Drive. U Text. U Pay.                               (Distracted Driving)

November 9-29                   Click It or Ticket                                           (Occupant Protection)

December 16-January 1     Holiday Season                                            (Impaired Driving)

April 5-12                             U Drive. U Text. U Pay.                               (Distracted Driving)*

April 20                                If You Feel Different, You Drive Different   (Drug-Impaired Driving)*

May                                      Motorcycle Safety Awareness Month          (Motorcycle Safety)*

May 17-June 6                    Click It or Ticket.                                          (Occupant Protection)

August 18-September 6     Drive Sober or Get Pulled Over                  (Impaired Driving)

 *not National Enforcement Mobilization

  

2021/2022 Dates                 Campaign Message                                   Campaign Type

December 15-January 1     Holiday Season                                            (Impaired Driving)

April                                     U Drive. U Text. U Pay.                               (Distracted Driving)*

April 20                                If You Feel Different, You Drive Different   (Drug-Impaired Driving)*

May                                      Motorcycle Safety Awareness Month          (Motorcycle Safety)*

May 16-June 5                    Click It or Ticket.                                          (Occupant Protection)

August 17-September 5    Drive Sober or Get Pulled Over                  (Impaired Driving)

*not National Enforcement Mobilization

 

 
 
 
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