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  Funding Opportunity Details
 -309956-FY20 Breastfeeding Peer Counseling through Iowa WIC Program
  Application Deadline: 07/09/2019 4:00 PM
Award Amount Range: Not Applicable
Project Start Date: 10/01/2019
Project End Date: 09/30/2023
Award Announcement Date: 08/13/2019
Eligible Applicant: Refer to RFA
Program Officer: Bruce Brown
Phone: 515-281-7094 x
Categorical Area: Local Public Health Services

It is the responsibility of the Applicant to review all attachments listed in the section below, including the Request for Proposal (RFA).

The issuance of the RFA in no way constitutes a committment by IDPH to award a contract.

Excerpts from the RFA:

1.01 Purpose

The purpose of this RFA is to provide guidance for current contractors to submit continuation applications to the Iowa Department of Public Health (referred to as Department) to renew service provisions as described by and within the project period established by the RFP #58818001 and RFP #58818013. Services covered by this application include provision of breastfeeding peer counseling utilizing the Food Nutrition Services (FNS) model for successful peer counseling and state established protocol/policies which will result in an increase in breastfeeding initiation and duration rates.

1.02 Project and Contract Period

FY20 is the third year of a six year project period. The Department expects the contract period to be a one-year term from October 1, 2019 to September 30, 2020.   Continued funding during the defined project period is dependent on approval of the continuation application, contractor performance and compliance with general and special conditions of the contract, availability of project funds, program modifications, or any other grounds determined by the Department to be in the Department’s best interest.

The issuance of this RFA in no way constitutes a commitment by the Department to award a contract.

1.03  Eligible Applicants

Applicants must meet each of the following eligibility requirements for consideration

Eligible Applicants

Only current contractors are eligible to submit a continuation application under this RFA.

Current contractors:

1. American Home Finding Association

2. Broadlawns Medical Center

3. Hawkeye Area Community Action Program

4. Johnson County d/b/a Johnson County Public Health

5. MATURA Action Corporation

6. Mid-Iowa Community Action (MICA)

7. Community Opportunities Inc. d/b/a New Opportunities, Inc.

8. Operation Threshold

9. Pottawattamie County d/b/a/ Pottawattamie County WIC

10. Woodbury County d/b/a Siouxland District Health Department

11. Webster County d/b/a Webster County Health Department

Electronic Communication Requirements

Applicant is required to maintain and provide to the Department, upon application, a current and valid email account for electronic communications with the Department.

Official email communication from the Department regarding this application will be issued from Applicants are required to assure these communications are received and responded to accordingly.

1.04 Service Delivery Area

Refer to the  RFP #58818001 and RFP #58818013, pages 4 and 5, for service delivery area parameters. Any changes in the current service delivery area must adhere to these instructions. Any service delivery area changes for this RFA must be agreed to by existing contractors and applicable boards of health, and approved by the Department. Submit requests to Melana Hammond at . Written approval must be obtained prior to submitting a continuation application.  

1.05 Funding

The source of funding is Federal funds through the Iowa WIC Program. Applicants may apply for up to the funding amount as indicated in the table below based on their estimated WIC Participation rate per month. This funding is for the total contract period. Actual total awards and individual contract funding levels may vary from that listed or funding may be withdrawn completely, depending on the availability of funding or any other grounds determined by the Department to be in the Department’s best interests.

Estimated WIC Participation rate for Entire WIC Agency Service Area (Refer to table below)

FFY2020 Estimated Funding Amount Available

0 to 1,500 participants per month


1,501 to 3,500 participants per month


3,501 to 6,000 participants per month


Greater than 6,000 participants per month


Estimated WIC Participation –  Applicants shall use the following agency estimated participation per month for FFY20 budget preparations.  


FFY 2020 Estimated Participation

American Home Finding Association


Broadlawns Medical Center


Hawkeye Area Community Action Program, Inc.


Johnson County Public Health


MATURA Action Corporation


Mid-Iowa Community Action


New Opportunities, Inc.


Operation Threshold


Pottawattamie County WIC


Siouxland District Health Department


Webster County Health Department


1.06 Schedule of Important Dates (All times and dates listed are local Iowa time.)

The table below lists critical dates in the application and contract award process. Contractors are encouraged to review the entire RFA for detailed information about events, dates, times and sites.



RFA Issued

May 14, 2019

Written Questions and Responses


Round 1 Questions Due

Interim Responses Posted by

May 28, 2019

June 4, 2019

Final Questions Due

Final Cumulative Responses Posted by

June 18, 2019

June 25, 2019

Applications Due

July 9, 2019 by 4:00 PM (Local Iowa time)

Post Notice of Intent to Award

August 13, 2019


 Click on the File Name to open attachment
Description File Name File Size
A FY20 BFPC Request For Application A FY20 BFPC Request For Application.pdf 282 KB
B IowaGrants Registration Instructions B IowaGrants Registration Instructions.pdf 874 KB
C IDPH Application Instruction Guidance C IDPH Application Instruction Guidance.pdf 1.9 MB
D Draft FY20 Breastfeeding Peer Counseling through Iowa WIC Program Contract Template D Draft FY20 Breastfeeding Peer Counseling through Iowa WIC Program Contract Template.pdf 212 KB
E Draft FY20 Breastfeeding Peer Counseling through Iowa WIC Program Review Tool E Draft FY20 Breastfeeding Peer Counseling through Iowa WIC Program Review Tool.pdf 142 KB
 Website Links
 Click on the URL to go to website
URL Description IDPH General Conditions Plan-do-Study-Act (PDSA) Directions and Examples Using Loving Support© To Implement Best Practices In Peer Counseling
  – The Official Website of the State of Iowa. Dulles Technology Partners Inc.