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  Funding Opportunity Details
 -294735-FY20 Radio Media Advertising RFP 58819019
  Department-wide Outreach
  Application Deadline: 05/09/2019 4:00 PM
Award Amount Range: Not Applicable
Project Start Date: 09/01/2019
Project End Date: 08/30/2025
Award Announcement Date: 06/17/2019
Eligible Applicant:
Program Officer: Melana Hammond
Phone: 515-281-4900 x
Categorical Area:

It is the responsibility of the Applicant to review all attachments listed in the section below, including the Request for Proposal (RFP).

The issuance of the RFP in no way constitutes a committment by IDPH to award a contract.

Excerpts from the RFP:

1.01     Purpose

The purpose of this Request for Proposal (RFP) # 58819019 is to solicit applications that will enable the Iowa Department of Public Health (referred to as Department) to select the most qualified applicant to provide placement of radio media and the development of public health radio advertisements. The applicant must have the ability to reach statewide target audiences.

The Department is actively working to strengthen our capacity to address health inequities in Iowa. Health equity is defined as the attainment of the highest possible level of health for all people by achieving the environmental, social, economic and other conditions in which all people have the opportunity to attain their highest possible level of health. This RFP promotes health equity by targeting advertising to various populations across the state. Radio advertising often utilizes segmentation for full effectiveness and may target specific race, gender, socioeconomic status, rural or urban living, or other factors.

1.02     Project Period and Contract Term

The project period shall be from September 1, 2019, to August 30, 2025.  

The Department expects the initial contract period to be a three-year term from September 1, 2019, to August 30, 2022. The Department shall have the option to renew the contract at its sole discretion for up to one additional three (3) year term subject to review of the continuation application, contractor performance and compliance with the terms and conditions of the contract, availability of funds, program modifications, or any other grounds determined by the Department to be in Department’s best interests.

The issuance of this RFP in no way constitutes a commitment by the Department to award a contract.

1.03     Eligibility Requirements

Applicants must meet each of the following eligibility requirements for consideration.

Eligible Applicants

Media and marketing vendors specializing in radio advertising placement are eligible to submit an application in accordance with this RFP. Applicant must be able to place radio advertisements both in targeted areas in Iowa as well as statewide placement depending on the needs of the Department. The applicant must also be able to develop radio advertising materials.  

Electronic Communication Requirements

Applicant is required to maintain and provide to the Department, upon application, a current and valid email account for electronic communications with the Department.

Official email communication from the Department regarding this application will be issued from  Applicants are required to assure these communications are received and responded to accordingly.

1.04    Service Delivery Area

This contract covers radio advertising placement and the development of public health radio advertisements that can reach statewide audiences in Iowa.

1.05 Estimated Available Funds

The source of funding may include federal, state, private,and other funds.

Currently, funds have not been specifically dedicated to this RFP; however, the Department has historically spent approximately $250,000-$530,000 annually on radio advertising in the prior five years. The Department anticipates up to $3,000,000 available for one award for a six-year time period.  Actual total awards and individual contract funding levels may vary from that listed or funding may be withdrawn completely, depending on availability of funding or any other grounds determined by the Department to be in the Department’s best interests.

1.06     Schedule of Important Dates  (All times and dates listed are local Iowa time.)

The following dates are set forth for informational purposes.  The Department reserves the right to change them.



RFP Issued

March 14, 2019

Written Questions and Responses


Round 1 Questions Due:

Responses Posted By:

March 28, 2019

April 4, 2019

Round 2 Questions Due:

Responses Posted By:

April 11, 2019

April 18. 2019

Final Questions Due:

Responses Posted By:

April 25, 2019

May 2, 2019

Applications Due

May 9, 2019 by 4:00 pm

Post Notice of Intent to Award

June 17, 2019


 Click on the File Name to open attachment
Description File Name File Size
A RFP Radio Media Advertising 58819019 A RFP Radio Media Advertising 58819019.pdf 263 KB
B IowaGrants Registration Instructions B IowaGrants Registration Instructions.pdf 874 KB
C IDPH Application Instruction Guidance C IDPH Application Instruction Guidance.pdf 1.9 MB
D Draft Radio Media Advertising Contract Template D Draft Radio Media Advertising Contract Template.pdf 195 KB
E Draft Radio Media Advertising Application Score Tool E Draft Radio Media Advertising Application Score Tool.pdf 152 KB
 Website Links
 Click on the URL to go to website
URL Description IDPH General Conditions
  – The Official Website of the State of Iowa. Dulles Technology Partners Inc.