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  Funding Opportunity Details
 -294730-FY20 Print Media Advertising RFP 58819020
  Department-wide Outreach
  Application Deadline: 05/09/2019 4:00 PM
Award Amount Range: Not Applicable
Project Start Date: 09/01/2019
Project End Date: 08/30/2025
Award Announcement Date: 06/17/2019
Eligible Applicant:
Program Officer: Shaela Meister
Phone: 515-330-7840 x
Categorical Area: Unspecified

It is the responsibility of the Applicant to review all attachments listed in the section below, including the Request for Proposal (RFP).

The issuance of the RFP in no way constitutes a committment by IDPH to award a contract.

Excerpts from the RFP:

1.01     Purpose

The purpose of this Request for Proposal (RFP) # 58819020 is to solicit applications that will enable the Iowa Department of Public Health (referred to as Department) to select the most qualified applicant to provide the development of public health print advertisements and the placement of print media. The applicant must have the ability to reach statewide target audiences.

The Department is actively working to strengthen our capacity to address health inequities in Iowa. Health equity is defined as the attainment of the highest possible level of health for all people by achieving the environmental, social, economic and other conditions in which all people have the opportunity to attain their highest possible level of health. This RFP promotes health equity by targeting advertising to various populations across the state. Print advertising often utilizes segmentation for full effectiveness and may target specific race, gender, socioeconomic status, rural or urban living, or other factors.

1.02     Project Period and Contract Term

The project period shall be from September 1, 2019, to August 30, 2025.  

The Department expects the initial contract period to be a three-year term from September 1, 2019, to August 30, 2022. The Department shall have the option to renew the contract at its sole discretion for up to one additional three (3) year terms subject to review of the continuation application, contractor performance and compliance with the terms and conditions of the contract, availability of funds, program modifications, or any other grounds determined by the Department to be in Department’s best interests.

The issuance of this RFP in no way constitutes a commitment by the Department to award a contract.

1.03     Eligibility Requirements

Applicants must meet each of the following eligibility requirements for consideration.

Eligible Applicants

Media and marketing vendors specializing in print advertising placement are eligible to submit an application in accordance with this RFP.  Applicant must be able to place print advertisements both in targeted areas in Iowa as well as statewide placement depending on the needs of the Department. The applicant must also have the means to assist the Department with the creative development of print advertisements.

Electronic Communication Requirements

Applicant is required to maintain and provide to the Department, upon application, a current and valid email account for electronic communications with the Department.

Official email communication from the Department regarding this application will be issued from  Applicants are required to assure these communications are received and responded to accordingly.

1.04    Service Delivery Area

This contract covers print media development and placement services that can reach statewide audiences in Iowa.

1.05 Estimated Available Funds

The source of funding may include federal, state, private, and other funds.

Currently, funds have not been specifically dedicated to this RFP; however, the Department has historically spent approximately $800,000-$1,500,000 annually on print advertising in the prior five years. The Department anticipates up to $9,000,000 available for one award for a six-year time period.  Actual total awards and individual contract funding levels may vary from that listed or funding may be withdrawn completely, depending on availability of funding or any other grounds determined by the Department to be in the Department’s best interests.

1.06     Schedule of Important Dates  (All times and dates listed are local Iowa time.)

The following dates are set forth for informational purposes.  The Department reserves the right to change them.



RFP Issued

March 14, 2019

Written Questions and Responses


Round 1 Questions Due:

Responses Posted By:

March 28, 2019

April 4, 2019

Round 2 Questions Due:

Responses Posted By:

April 11, 2019

April 18. 2019

Final Questions Due:

Responses Posted By:

April 25, 2019

May 2, 2019

Applications Due

May 9, 2019 by 4:00 pm

Post Notice of Intent to Award

June 17, 2019

 Click on the File Name to open attachment
Description File Name File Size
A RFP Print Media Advertising 58819020 A RFP Print Media Advertising 58819020.pdf 264 KB
B IowaGrants Registration Instructions B IowaGrants Registration Instructions.pdf 874 KB
C IDPH Application Instruction Guidance C IDPH Application Instruction Guidance.pdf 1.9 MB
D Draft Print Media Advertising Contract Template D Draft Print Media Advertising Contract Template.pdf 195 KB
E Draft Print Media Advertising Application Score Tool E Draft Print Media Advertising Application Score Tool.pdf 154 KB
 Website Links
 Click on the URL to go to website
URL Description IDPH General Conditions
Submitted Date Question Answer
04/25/2019 Dear Ms. Hammond, Our agency is interested in submitting a response to your Request for Proposals 58819020. Our team has a few questions: Is there an incumbent vendor for this project? Is there a current Ad campaign in place? Will creative development of Ads be done in-house or will the vendor create them? Do you require in person attendance for meetings or is video/phone conferencing acceptable? Thank you! -Evan Q1. Is there an incumbent vendor for this project? Answer: Yes, there is an incumbent vendor for print media advertising. Q2. Is there a current ad campaign in place? Answer: The department runs various advertising throughout the year. For print advertising, there is one current placement through the incumbent vendor. Q3. Will creative development of ads be done in-house or will the vendor create them? Answer: Typically, ads are already created whether through another vendor, provided by a federal resource or created in-house. However, the successful applicant should have capabilities to provide creative development, if requested by the Department. Q4. Do you require in person attendance for meetings or is video/phone conferencing acceptable? Answer: The Department will accept video/phone conferencing; however, in-person meetings are preferred.
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